UX is About the Human Experience
UX stands for “User Experience.” But I like to think of it as Human Experience—the way we interact with the world around us, from the most mundane routines to the most complex systems.
Of course, UX is present in digital products: how easily you can navigate an app, how delightful a checkout process feels, how intuitive a dashboard is. But it also shows up in:
- The layout of your kitchen counter.
- The copy on a street sign.
- The background music at your favorite café.
- The way your doctor’s office handles appointments.
- The smell of a freshly unwrapped book.
All of those are experiences. All of them are designed—or could be redesigned—for the better.
Good UX Makes Life Easier, More Enjoyable, and More Meaningful
UX is about improving the way things feel, work, and connect. It’s about making things easier to use, simpler to understand, and more enjoyable to interact with.
A good user experience helps people:
- Find what they’re looking for faster.
- Understand something more clearly.
- Feel seen, respected, and even delighted.
And the best part? You don’t have to be a designer to think like a UXer.
UX Tools for Everyone
If you’re a teacher trying to engage your students—you’re already designing an experience. If you’re a small business owner writing your first onboarding email—you’re creating a journey. If you’re preparing a presentation to get your boss on board with a new idea—you’re curating an interaction. UX gives us tools to be more intentional about how we do all of that.
It invites us to ask:
- Who is this for?
- What do they need?
- Where might they get stuck?
- How can I make it clearer, faster, smoother, more fun?
These questions apply whether you’re building a service, hosting a dinner party, or reorganizing your living room.
Because here’s the thing: we’re all users. We use products, services, spaces, systems—every single day. And we can all benefit from thinking more critically (and creatively) about how those experiences are designed.
Precisely to democratize these tools in Latin America, I co-created La Cocina de Estrategias, where we provide accessible, high-quality training that empowers people and businesses to thrive in today’s fast-changing world. (Learn more about this and my other personal projects here.)
UX as a Way of Seeing the World
Call me crazy, but for me, UX is not just a job. It’s a lens. A mindset. A way of seeing the world—not just for what it is, but for what it could be.
It’s about paying attention to the little frictions. Noticing the overlooked. Reimagining the everyday. Designing for care, not just efficiency.
So when people ask me what I do, I usually say, “I’m a UX designer.”
And more often than not, their response is something like:
“Oh, so you design websites?”
Well… yes.
And no.
And also: so much more.
I design experiences—with people, for people, and always grounded in empathy. Because great UX isn’t just useful. It’s human.