Hi There, I am Laura.

I am an Empathy Hacker, who turns frustrating experiences into intuitive ones, through design.

With a curious mind and a multidisciplinary toolkit (design, behavioral economics, gamification, and industrial engineering) I simplify complexity and (re)design systems, services, and products that make life smoother, smarter, and a little more delightful.

About me

Designer

Based in Querétaro, México

What I can help you with

These are the main areas where I’m the most helpful. I love collaboration and learning nowe things, so do reach out (yes, even if you think your idea is a bit crazy!).

Strategic Guidance

I'll help you clarify goals, paths, actionable tasks, and metrics. This includes systemic analysis and critical questioning.

Comprehensive Design

From understanding your users, and the journeys they take, to designing systems, tools, and processes, by wireframing, prototyping, testing and constantly improving your product or service.

Cohesive Branding

Everything related to the cration of a cohesive and meaningful brand, like naming, logo design, typography, color palette, icons, and guidelines.

Creative Marketing

Out-of-the-box ideation of strategies to connect with your audience, and surprise your users.

Contact me

My Work

View Portfolio

Cinemail

Simplifying complexity

Introspecti

Finding clarity among the noise

Fonograpp

Gamification for social impact

SDG Cluster

A network for change-makers

I'm a creative problem-solver,
and it shows.

Personal projects born from curiosity, crafted with care, and fueled by “what if?”

These projects started with a spark—an idea, a problem, or simply a “what if?” I couldn’t ignore. They’re more than creative experiments; they’re reflections of how I think, what I care about, and how I use design to explore, solve, and build. Each one tells a story of curiosity turned into action.
Because when life gives me lemons, I don’t just make lemonade—I redesign the juicer.

Curious? Dive in to see what I’ve been creating.

See projects

What humans say about me

During all our years working together, Laura wouldn’t let us forget who we were designing for: our students. Her empathy end enthusiasm were always present, and her creativity was refreshing. From using memes, gifs, or movie references in class, to crafting organizational tools to keep the rest of the team aligned, she seems to never run out of ideas for improvements!

Juan Escobar

Organizational Consultant, University of Los Andes & Former Academic director of Industrial Engineering, Sergio Arboleda University

Laura was always an outstanding student and professor, very committed to her academic processes, showing an inquisitive and critical nature to explore and go beyond the requirements that were demanded of her; She often stood out for her originality, her enthusiasm and her motivation to learn and create knowledge. She constantly demonstrates critical attitude, rigor, leadership among colleagues and work teams, and a marked commitment to putting these skills at the service of academic topics that can have a high impact on students, and society.

Camilo Olaya

Associate professor, University of Los Andes

Working with Laura does not feel like “working”. It’s more of a playground for brainstorming, planning, and discussing ideas. She brings sructure and simplicity to any complex topic, and is constantly aware of the purpose of whatever we’re working on. She is always learning something new, and asking great questions. I look forward to every project we develop, since I know it’s going to be both entertaining and productive.